Privacy Policy | BPThink

Last updated: 9 October 2026

This policy explains how BPThink Private Limited (“BPThink”, “we”, “us”) collects, uses, shares and protects personal data when you visit bpthink.com, contact us, or use our free tools. It is written to meet the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 and its rules. If you use one of our products (such as bplead360, bpbuild, bptap or bppos) under a separate agreement, that agreement also applies.

1. Who we are

BPThink Private Limited is a software company registered in India, at Flat 208, Block A, SVS Ample Homes, Jawahar Colony, Chanda Nagar, Hyderabad, Telangana 502032, India. For the personal data described in this policy, we are the “Data Fiduciary”: we decide why and how it is processed.

2. What we collect

We only collect what we need. Depending on how you interact with us, this may include:

Enquiry and contact details you enter in our contact form or case study forms: name, email, phone number, company, industry, the service you are interested in, and your message.
Chat conversations with the assistant on our website, including any contact details you choose to share in the chat.
Call bookings made through our scheduling page: your name, email, phone and the topic of the call.
WhatsApp, phone and email conversations when you contact us directly.
Usage data collected through Google Analytics, only after you accept analytics cookies: pages visited, approximate location, device and browser type, and how you found our site.
Approximate city, worked out from your IP address on our homepage, so we can show a link to our services in your city. We do not store this.
Technical data that web servers record automatically, such as IP address, browser type and time of request, used for security and troubleshooting.

Our free tools (QR code generator, background remover and business card generator) run in your browser. The images and text you use in them are not uploaded to or stored on our servers.

We do not ask for Aadhaar numbers, bank or card details, passwords to other services, or other sensitive personal data on this website.

3. Why we use it

To reply to your enquiry, prepare proposals and schedule calls you request.
To provide, support and improve our services and website.
To send you information you asked for. We send marketing messages only with your consent, and you can opt out at any time.
To keep our website secure and prevent fraud or misuse.
To meet our legal, tax and accounting obligations.

We process your data on the basis of your consent, which you give when you submit a form, start a chat or accept cookies, or for legitimate uses permitted by law, such as responding to a request you made.

4. Who we share it with

We do not sell or rent your personal data. We share it only with:

Service providers who help us run our business, under confidentiality obligations: website hosting, email delivery, Google (Analytics and Calendar), Meta (WhatsApp), the IP-location service used on our homepage, and the AI service that powers our website chat.
Our CRM (bplead360), where enquiries are stored so our team can follow up.
Authorities, when required by law, a court order or to protect our legal rights.

Some of these providers store data on servers outside India. Where this happens, the transfer is made in line with the laws of India.

5. Cookies

We use essential cookies and browser storage so the website works (for example, to remember your cookie choice). Analytics cookies load only after you accept them. You can change your choice at any time from the cookie settings link on our website. See our Cookie Policy for details.

6. How long we keep it

We keep enquiry and chat data for as long as needed to respond to you and manage our relationship, and generally no longer than 3 years after our last contact, unless the law requires us to keep it longer (for example, invoices and tax records). Analytics data is kept according to our Google Analytics retention settings. When data is no longer needed, we delete or anonymise it.

7. How we protect it

We use reasonable security practices, including encrypted connections (HTTPS), access controls, two-factor authentication on our business accounts, and limiting access to people who need it. No system is completely secure, but we work to protect your data and will notify you and the authorities of a personal data breach where the law requires.

8. Your rights

Under the Digital Personal Data Protection Act, 2023, you can:

Ask for a summary of the personal data we hold about you and how it is used.
Ask us to correct, complete or update your data.
Ask us to erase your data, unless we must keep it by law.
Withdraw your consent at any time. This does not affect processing already done.
Nominate another person to exercise these rights on your behalf in case of death or incapacity.
Raise a grievance with us, and if you are not satisfied, with the Data Protection Board of India.

To use any of these rights, email us at support@bpthink.com. We will respond within 30 days.

9. Children

Our website and services are meant for businesses and adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us their data, contact us and we will delete it.

10. Other websites

Our website links to other sites, such as WhatsApp, social media and client websites. Their own privacy policies apply when you visit them, and we are not responsible for their practices.

11. Changes to this policy

We may update this policy when our services or the law change. The “Last updated” date at the top shows the latest version. For significant changes, we will place a notice on our website.

12. Contact and grievance officer

For questions, requests or complaints about your personal data, contact:

Grievance Officer, BPThink Private Limited
Flat 208, Block A, SVS Ample Homes, Jawahar Colony, Chanda Nagar, Hyderabad, Telangana 502032, India
Email: support@bpthink.com
Phone: +91 81212 34228

We will acknowledge your complaint within 24 hours and aim to resolve it within 15 days.