A growing travel agency with strong offline reputation was completely invisible online. Competitors dominated every keyword that mattered. We rebuilt their entire digital presence from the ground up — technical SEO, content, local listings, and schema — taking them from page 4 to position 1 in under 2 months.
Challenges we faced
- Website built on an old PHP framework with no meta tags, no structured data, and duplicate content across 40+ pages
- Google Search Console showing 600+ crawl errors — broken links, missing sitemaps, and unindexed pages
- Zero Google My Business presence despite 8 years of operation and 200+ real customer reviews sitting unused
- Competitors ranking for "Hyderabad to Goa packages", "honeymoon tours Hyderabad" and every high-intent keyword
- Page speed score of 18/100 on mobile — Google penalising the site on Core Web Vitals
- No SSL certificate on subpages, mixed content warnings across the booking funnel
Our solution
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Technical SEO Audit & Fixes
Full crawl using Screaming Frog. Fixed 600+ errors: broken canonical tags, duplicate H1s, missing alt text on 300+ images, and sitemap submission to Google Search Console. Implemented schema markup for TourPackage, FAQPage, and LocalBusiness.
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Core Web Vitals Optimisation
Migrated from PHP to Next.js with image optimisation (WebP conversion, lazy loading), font preloading, and eliminated render-blocking scripts. Page speed jumped from 18 to 91 on mobile.
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Keyword Architecture & Content
Built a 3-tier keyword map: head terms (Hyderabad tour packages), mid-tail (budget Goa packages from Hyderabad), and long-tail (last-minute weekend trips from Hyderabad under 5000). Created 24 new SEO-optimised destination pages.
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Google My Business & Local SEO
Set up and verified GMB listing. Imported and responded to all 200+ legacy reviews. Added photo galleries, services, Q&A, and weekly posts. Implemented local schema with NAP consistency across 40+ directories.
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Link Building & Authority
Secured backlinks from Telangana Tourism, Travel Triangle partner page, and 12 regional lifestyle blogs. Disavowed 340 toxic links from old black-hat campaign.
Outcome
Within 8 weeks the agency ranked position 1 for "Hyderabad tour packages" and 3 other head terms. Organic sessions grew 340%. Enquiry form submissions went from 12/month to 41/month. The GMB listing now drives 80+ direction requests per week.
Tech & tools used
- Next.js
- Google Search Console
- Screaming Frog
- Schema.org
- Google My Business
- PageSpeed Insights
- Ahrefs